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Cloutflow

Cloutflow OS · Module

Analytics

Measure what influence actually moves.

Views, engagement, CPV, CPM, content-format analysis, sentiment, Share of Search impact, and campaign benchmarks in one analytics layer.

Unified measurement layer across creators, formats, and campaigns, built to answer what moved outcomes (not just reach) with benchmarked efficiency metrics.

Capabilities
6 core functions
Workflow
3 stages
Inputs
4 data sources
Outputs
4 artifacts

Execution workflow

How Analytics runs inside the OS

Stage-by-stage flow from ingestion through review, with explicit inputs and outputs at each handoff.

  1. Normalize campaign data

    Standardize creator deliverables, posting windows, and platform metrics into a consistent schema for analysis.

  2. Efficiency + lift analysis

    Compute CPV/CPM, content-format performance, creator-level contribution, and comparative benchmarks.

  3. Insights + reporting outputs

    Turn results into shareable views: dashboards, exportable summaries, and learnings for the next brief.

Reports dashboard with campaign KPIs and content performance

Core capabilities

What teams use inside Analytics

  • 01

    Views and engagement

    Normalized reach and interaction metrics across creators and posts.

  • 02

    CPV and CPM

    Efficiency calculations tied to spend and pricing inputs.

  • 03

    Content-format analysis

    Compares Reels, shorts, static posts, and long-form by outcome.

  • 04

    Sentiment tracking

    Comment and mention tone to gauge brand perception shifts.

  • 05

    Share of Search impact

    Connects creator activity to branded search lift where measurable.

  • 06

    Campaign benchmarks

    Compares results to category and historical program baselines.

System contract

Inputs, outputs, and integration points

Data the module consumes from upstream workflows and artifacts it produces for downstream planning, execution, and reporting.

Inputs

  • Post metadata + timestamps
  • Platform metrics (views, watch time proxies, engagement)
  • Spend / pricing inputs for efficiency metrics
  • Campaign structure (deliverables, formats, creators)

Outputs

  • Creator-level performance breakdowns
  • Format and hook-level comparisons (where available)
  • CPV/CPM and benchmark deltas
  • Export-ready dashboards for stakeholders