Platform Insight
2025: The Year Regulation Caught Up with Influencer Marketing
Exchange4media · 8 min · 22 June 2026
2025 marked a turning point for influencer marketing governance in India. Regulators tightened scrutiny on undisclosed partnerships, misleading claims, and unregulated financial advice.
ASCI's actions on betting and personal care ads highlighted categories under highest watch. Brands now route more campaigns through legal and compliance review before go-live.
The takeaway for marketers: creativity must sit inside clear disclosure, claim substantiation, and category-specific guardrails, not outside them.