Decoding Influence 2026: India's Creator Economy Report

Decoding Influence 2026 draws on 750K+ creators, 1,000+ surveys, and 50+ expert interviews to chart India's creator economy.

India's annual influencer marketing spend is projected at ₹3,500 crore in 2026, allocated with the same rigour as traditional media. The CFO is in the room.

76.6% of brands have run partnership ads with influencers; 62.1% favour long-term creator relationships over one-offs. 59% of creators use AI for ideation and captioning.

37.7% of surveyed creators are based in North India, but Tier-2 and Tier-3 voices are gaining on engagement, trust, and conversion, especially in vernacular content.