Research Paper
Top 7 Factors Influencing eCommerce Purchase Decisions
Shiprocket · 6 min · 22 June 2026
Roughly 90% of shoppers read online reviews before buying. Social proof remains the strongest pre-purchase signal.
Free shipping influences nearly half of purchase decisions; product quality and clear information close the gap when price parity exists.
Easy returns, intuitive navigation, and frictionless checkout reduce drop-off, especially important when creator content drives traffic but the site must convert.
New product launches sustain discovery; pairing creator campaigns with fresh catalog drops keeps audiences returning.