How do Instagram Creators earn money?

Instagram is a popular app among the genZs. It boasts a massive 1 Billion+ daily active users. 13% of the world’s total population uses this social media on a daily basis while only a fraction of it actually creates content.

If you are an Instagram creator looking for ways to expand your earnings, you can do so using these channels:

1. Brand collaborations
2. Affiliate Marketing
3. Instagram shop

Let’s dive deeper into these aspects.

Brand collaborations

Brand collaboration is a fairly new yet fastest growing concept. Brands approach the creators to help them promote their business offerings to their followers. From big brands like Mamaearth to small startups, all of them go for influencer marketing to widen their reach and build trust among people.

On average, creators earn ₹85,000+ through brand collaborations which constitute a major part of their earnings.

If you are a creator but not getting any collaborations then maybe you are:

Not consistent: Any platform requires consistency and adequate attention to grow. Make sure you are actively creating content.

General content: Brands usually approach creators who have a follower base who could be their potential customers. For example, beauty brands will reach out to creators curating content in a similar niche, but if you are posting general content you would have a mixed audience and it would hardly help the brand to reach their potential costumers.

Affiliate Marketing

If you have a good follower base on Instagram and looking for a source of passive income, you can go for affiliate marketing.

MNCs like Amazon and many small scale businesses offer an affiliate program for which you can register yourself and promote their products on your Instagram and other social platforms. When people buy something using your link, you get a percentage of the share from it.

How to get started with affiliate marketing?

Find on google for companies offering affiliate programs. Go to the website of companies offering such a program. Register yourself. Promote it on your page

Potential income from affiliate marketing can range from ₹10000 to ₹100,000 depending upon your follower base.

Instagram shop

As a creator, you can create an Instagram shop and start selling a product that aligns with your audience’s interest. If you are a fashion influencer, you can start your own clothing line with the help of dropshipping.

Yes, it’s that easy!

If you are also a content creator looking to expand your income base, do check out Cloutflow, we are coming up with many interesting features to keep it creator-friendly.