5 proven tips to transition from barter to paid collaborations.

Do you look at your favourite influencer’s brand collaboration reel and wonder how you would have pulled it off had you gotten this partnership?

If this sounds like you, then it is time to stop wondering and start reading this!

We present to you 5 proven tips to get brand collaborations and impress them with your style:

1. Creating niche-specific content: Why do brands reach out to influencers? Because they feel that both of your target audiences align and you can promote their brand among your followers. A sports brand will seldom reach you if you are a beauty content creator. Be as specific as you can in your content and build your audience around it.

2. Build a community: You build an audience when you create content consistently on Instagram. You get a loyal following on which these brands monetize and pay you. So if you want to transition into paid collaborations you need to have a strong community of your own who look up to your content. Consistency and content are the keys here.

3. Engagement: Once you have a community of your own, look for different ways to entertain them. If you keep on posting boring stuff, people will unfollow you. There are hundreds of content creators in your niche and you need to give people a solid reason to keep following you. Here’s how you can do it:

4. Stories: Use Instagram stories to entertain people. It might not be possible for you to post every day but make sure to put up stories even if you are or you are not posting content. Stories have a higher rate than your post and thus help people to know more about you and connect with you. I personally know so many people whom I decided to follow after seeing their stories regularly.

5. Contests: Polls, giveaways, meet and greet, etc. are different ways to stay in touch with your followers Follow the pages of big brands in your niche to see the type of content they post and the kind of brand campaigns they indulge in. It will give you a fair idea about the content and ideas they follow and you can start creating similar videos or re-innovate on them.

That’s all. You are all set to steal the thunder!

Content creation as a career option is very exciting and you should let your creative juices keep flowing to ensure your content is relatable and loved by people.