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ITC Engage Partners with Cricketer Shubman Gill to Boost Brand Visibility with Influencer Marketing

Discover how ITC Engage leverages influencer marketing by partnering with cricketer Shubman Gill for their new Engage Intense deodorant line, and learn how Cloutflow can boost your brand with its all-in-one platform.

April 21, 2023

ITC Engage Partners with Cricketer Shubman Gill to Boost Brand Visibility with Influencer Marketing image

In a strategic move to amplify their brand presence, ITC Engage has launched a new men's deodorant line, Engage Intense, and signed up Indian cricketer Shubman Gill as its brand ambassador. This partnership seeks to capitalize on Gill's rising popularity, aligning his journey of perseverance with the Engage Intense narrative.

ITC Engage, a leading fragrance brand established in 2013, is known for its diverse range of products such as Engage Cologne Sprays, gender-free fragrance One Soul, and Engage L'amante Click & Brush. The latest addition, Engage Intense, comes in two variants – Black Skies and Green Turf – priced at Rs 230 (150ml) and available at leading retail outlets.

The collaboration with Shubman Gill signifies the brand's commitment to leveraging the power of influencer marketing, which has become an indispensable tool for businesses to reach and engage with their target audience. Sameer Satpathy, Divisional Chief Executive, Personal Care Business at ITC Limited, commented, "With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise."

So, why is this news significant? It highlights the effectiveness of influencer marketing in boosting brand recognition and credibility. As more brands adopt this strategy, it's essential to understand how to harness its potential.

For those looking to elevate their brand through influencer marketing, Cloutflow offers an all-in-one platform to streamline the process. By connecting with the right influencers, businesses can efficiently expand their reach, engage with their target audience, and drive growth.

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