In a strategic move to amplify their brand presence, ITC Engage has launched a new men's deodorant line, Engage Intense, and signed up Indian cricketer Shubman Gill as its brand ambassador. This partnership seeks to capitalize on Gill's rising popularity, aligning his journey of perseverance with the Engage Intense narrative.

ITC Engage, a leading fragrance brand established in 2013, is known for its diverse range of products such as Engage Cologne Sprays, gender-free fragrance One Soul, and Engage L'amante Click & Brush. The latest addition, Engage Intense, comes in two variants – Black Skies and Green Turf – priced at Rs 230 (150ml) and available at leading retail outlets.

The collaboration with Shubman Gill signifies the brand's commitment to leveraging the power of [influencer marketing roi](https://cloutflow.com/influencer-marketing-resource/blog/how-to-measure-the-roi-and-roas-on-influencer-marketing-campaigns), which has become an indispensable tool for businesses to reach and engage with their target audience. Sameer Satpathy, Divisional Chief Executive, Personal Care Business at ITC Limited, commented, "With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise."

So, why is this news significant? It highlights the effectiveness of influencer marketing in boosting brand recognition and credibility. As more brands adopt this strategy, it's essential to understand how to harness its potential.

For those looking to elevate their brand through influencer marketing, [Cloutflow](https://cloutflow.com/) offers an all-in-one platform to streamline the process. By connecting with the right influencers, businesses can efficiently expand their reach, engage with their target audience, and drive growth.

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Discover how ITC Engage leverages influencer marketing by partnering with cricketer Shubman Gill for their new Engage Intense deodorant line, and learn how Cloutflow can boost your brand with its all-in-one platform.

ITC Engage Partners with Cricketer Shubman Gill to Boost Brand Visibility with Influencer Marketing

As the pandemic has forced marketing trends to evolve rapidly over the past three years, e-commerce experienced a slowdown after an initial boom. However, the power of influencer marketing has helped to revive online shopping by bridging the gap between brands and consumers. Vanshika Batra, co-founder of Cloutflow, has played a pivotal role in this transformation by offering a comprehensive platform for effective influencer marketing campaigns.

## The E-commerce Slowdown and the Need for Influencers:

When offline stores began making a comeback, consumers in tier-3 and 4 cities found e-commerce frustrating and opted for the security of in-person product evaluation. To regain consumer trust, e-commerce platforms turned to influencers to provide authentic online reviews and judgments, effectively bridging the gap between brands and consumers.

## The Impact of Influencer Marketing:

Influencers are more than just celebrities; they are relatable and approachable figures who genuinely use the products they promote. As both advertisers and consumers, influencers have gained the trust of their audiences, propelling influencer marketing to the forefront of online marketing strategies.

## Cloutflow: Revolutionizing Influencer Marketing:

Vanshika Batra, recognized the potential of [influencer marketing roi](https://cloutflow.com/influencer-marketing-resource/blog/how-to-measure-the-roi-and-roas-on-influencer-marketing-campaigns) and created a platform to support its growth. Cloutflow simplifies the process of managing and measuring influencer campaigns, giving brands the tools they need to succeed in the age of digital marketing.

## The Influencer Marketing Industry's Growth:

Projected to grow at a CAGR of 25%, influencer marketing is expected to triple in investments from $120 million to $350 million within the next five years. Social media platforms have already made significant changes to cater to influencers and their audiences, further cementing their importance in the marketing landscape.

## The Importance of High-Quality Content:

Creating 360-degree content around a product is crucial for successful marketing, with high-quality images and videos proving more attractive than traditional retail displays. While branded content can showcase products, consumer trust is built through authentic reviews and testimonials, making influencer marketing an effective strategy for promoting products.

## The Future of Influencer Marketing and E-commerce:

Influencer marketing provides a two-pronged benefit, offering relatable and trustworthy content for consumers while simplifying content creation for brands. As the industry continues to grow, influencer marketing is poised to drive the growth of e-commerce in the coming years.

## Conclusion:

Cloutflow, under the guidance of co-founder Vanshika Batra, has been instrumental in shaping the influencer marketing industry and fueling the resurgence of e-commerce. By leveraging the power of influencers, brands can build trust with consumers and create meaningful connections, ultimately driving the success of their marketing efforts.

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Explore the role of Cloutflow and co-founder Vanshika Batra in revolutionizing influencer marketing, driving e-commerce growth, and bridging the gap between brands and consumers through authentic content.

Cloutflow & the Resurgence of E-commerce: How Influencer Marketing Bridges the Gap

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Influencer marketing in India is skyrocketing, with 33% of brands increasing their budgets by over 50% last year. This growing trend offers higher ROI and brand awareness, but regulation is needed to prevent misleading content. Stay informed with our comprehensive analysis.

The Rapid Growth of Influencer Marketing in India

We had an awesome event in the January where we invited a bunch of creators to come and hang out with us in our offices. It was such a blast! We got to chat with them and pick their brains about the creator economy, and we learned so much from their unique perspectives.


We spent the day discussing all kinds of topics related to the creator economy, from monetization strategies to content creation, and we even talked about the impact that social media has on the industry. It was super interesting to hear all of their insights and to learn about the challenges and opportunities that creators face in this constantly evolving landscape.


But it wasn’t all business! We also had a ton of fun during the event. We snacked on some goodies, had a few drinks, and even busted out a dance party or two. It was great to hang out with such a talented and inspiring group of people, and we had a blast getting to know them.


One of the coolest things about the event was the feedback that we got from the creators about our product. We’re always looking for ways to improve what we’re doing and make sure that we’re meeting the needs of creators as effectively as possible, so we were stoked to get their suggestions and feedback. We’ve already started making some changes based on what we heard, and we can’t wait to see the impact that it has.


All in all, it was an amazing event, and we’re so grateful to have had the chance to hang out with such a cool group of people. We’re looking forward to continuing the conversation and playing our part in the ongoing evolution of the creator economy. Cheers to more events like this in the future!

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Discover the insights gained from our exciting creator event last month, where we invited a group of talented creators to share their perspectives on the creator economy. Read on to learn about the discussions we had, the fun we had, and the valuable feedback we received about our product. Get an informal yet informative glimpse into the world of creators and the ongoing evolution of the creator economy.

Behind the Scenes: Unveiling the Secrets of the Creator Economy through our Exclusive Creator Event.

Negotiating with the brands is something most people dread. You might think that maybe you will lose out on such an exciting opportunity from the brand or if you are a newbie you would want to accept the collaboration without even trying to negotiate. But, in order to strike a fair deal, negotiation is important. Everybody’s busy thinking about themselves and maybe you should put your effort before a collaboration too.

These step-by-step guide will teach you how you can negotiate confidently with brands:

1. Know your worth: Before even coming to the negotiation stage you must know your worth. But how can you even know what you are worth? For starters, stop attaching your worth to the number of followers you have. Even if you have a small community of 10,000 followers who engage with your content, know you are worth a lot more than you might be thinking. A small and engaging community is far better than a big, dead community. If your audience is influenced by you, engages with you and considers them a part of your family, you know what you are worth.

2. Deliverables: When a brand emails/texts you, there is a high chance that they won’t mention anything monetary in that. So you can simply reply back to know if they have a budget for this campaign and proceed ahead only when they have. We are totally against barter collaborations and we recommend the same. When you are clear with their budget, go ahead and know more about the deliverables. It can be anything- just a single Instagram post, a bunch of stories or reels or all of these. According to the deliverables and your worth, quote a rate and send it to the brand. We recommend you attach a few of your previous stats or anything that helps the brand know what they can expect out of you. It places you above the other influencers the brand is eyeing.

3. Negotiate: When the brand is aware of your rate, they will try to negotiate it and quote little lower number. (Not all brands do this though, if 3 consecutive brands accepted your price without negotiating it, you know what you have to do right? Increase your prices) Don’t settle with the rates the brand has shared, instead choose a middle path and quote a number in between both of your numbers.
That’s it. That’s how simple it is. You don’t have to fret, just trust the process and have confidence.

See you in another post. Bye!

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This blog gives a sneak peek at “How to negotiate a deal with the brands for collaborations?”. 

How to negotiate a deal with the brands for collaborations?

Every brand today wants to reach more and more people and for that, it is relying on the power of Influencer Marketing. Influencer Marketing has been here forever but it is only now that it has become mainstream for common people which was earlier limited to celebrities only. Take for example Katrina Kaif was the brand ambassador for Slice. She used to be featured in its ads and Instagram posts as well. You can see where we are going with this.

![slice add](/uploads/Slice_new_campaign_504fda75d1.jpg)

> Influencer Marketing is not new but is getting mainstream for   common people in this digital era. And no matter what niche you belong to or how many followers you have, you can get PAID brand collaborations. And we are not even exaggerating it, read further to know how?

### How to get paid brand collaborations on Instagram?

Now that you are here, we will be sharing 3 ways to approach brands for paid collaborations.

1. **Leverage your competitors**: No matter which niche you belong to, there will always be someone who is creating similar content on Instagram. Competition is inevitable, so you don’t have to try to eradicate that but leverage it. Make a list of your competitor and look at the brands they are collaborating with and their approach to the campaign. Once you get this done with around 10-15 of your competitions you will end up with a massive list of brands you can potentially collaborate with. Now reach out to these brands but with a twist. Tell them how you can uniquely promote their brands with your audience. Use your previous stats with collaborations with brands and voila, you might just land with collaborations.
2. **Instagram Ads**: When you scroll through your Instagram or watch stories, you would see brands popping up on your feeds with diverse content. Instagram Ads are quite expensive compared to Influencer campaigns. Go, pitch these brands and maybe you never know, you end up with a cool collaboration.
3. **Reach out to brands on Cloutflow app**: Go to Google or even Instagram, check out brands whose target audience is similar to your audience and then reach out to them with innovative ideas to help the brand position itself in a way that helps it beat its competitors.

Bringing to you the best way to get brand collaborations with a 100% success rate.

Become a **CloutFlow** creator today.

We at CloutFlow have 1000+ brands looking for potential influencers to promote their brands. Simply download our app, find relevant campaigns and pitch the brand. VOILA, it’s this simple.

Whichever way you choose, we wish you good luck on your journey.

Creator economy to the moon!

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This blog gives a sneak peek at “How creators can get paid brand collaborations!”. 

How to get paid brand collaborations?

Content creation is such an amazing job. They are paid handsomely for doing nothing and just scrolling social media.
They are so lucky they are not dependent upon such a soul-sucking job and are leading such an amazing life.
Ohh, you are a content creator, you must be earning in Lakhs.

We got you, creators. This is a very common notion people perceive about content creation. It is expected to be all glamorous and free money with 0 effort.

But that is far far away from reality. Today we will take you through the non-glamorous side of the oh-so-called aish wali Zindagi.


**What are the challenges Instagram and YouTube creators face?**

1. Mental health: According to a survey, 4 out of 5 creators feel burnt out and feel stressed. Content creation does take a toll on your mental health. Creators need to constantly level up their content to get more engagement and stay relevant to their followers in order to grow. It puts up huge pressure on them to constantly innovate to stay in the game.
1. Uncertainty: As a creator, you never know how much you’d be earning this month and in the coming months. It’s highly uncertain. Some months you earn quite a lot and some months may go by without a penny. Dealing with this uncertainty on a daily basis is extremely challenging and end up creating a lot of stress for them.
3. The unpredictability of social media: Social media is highly unpredictable. Even if you give it everything and yet your growth may be slow because of the algorithm. All your efforts and hard work are judged by an algorithm and it is not even in your hands. Some posts with the least effort, rule social media and some posts in which you give all that you have may sink without a trace.
4. Building an audience, shooting videos, and coming up with creative ideas require a lot of time and energy. It is challenging. It is not at all easy.
It is not easy to be your own boss and work for your own. It is challenging and does require a lot of effort from the creator’s end. If you are a creator, we hope you resonated with it. If you did, give us a cheer in the comments.

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This blog gives a sneak peek at “what are the challenges that Instagram and even Youtube creators face!”. 

Challenges Instagram creators face.

Instagram is one of the most popular social networking sites for people of all age groups. It boasts over 500Mn daily active users (DAUs) from across the world.

With the adoption of social media globally, many people have jumped onto the boat and have turned it into their full-time career leaving their jobs to pursue their passion. Earlier it was limited to just celebrities but now even a common man has the power to influence and get paid for it.

What do you gotta do for that?

Build your online presence.

Well, yes, it is that simple.

Here are 4 ways through which Instagram helps creators make money.

### The most obvious and the highest paying way: Brand collaborations
The Instagram algorithm rewards those who are consistently creating content and it shows your content to more and more people increasing reach. With an increased reach, you can influence more people and this is where brands come into the picture. Brands need more and more eyeballs on their products and what else could be better than reaching out to those people who gain so much attention from the general public to promote your products?

Many creators agree that brand collaborations constitute a major chunk of their earnings.

### Affiliate Marketing:
Ever come across a link on other creators’ stories redirecting to a shop which gives you a certain amount off? Well, that is exactly what affiliate marketing is all about. It is a tracked link and when someone buys something using the affiliate link, you get a referral bonus. Even though the amount is quite low compared to brand collaborations, it totally depends upon the number of people you refer.

### Set up your shop:
Suppose you are a fashion influencer on Instagram and people are inspired by your looks and look forward to hearing from you, then you can possibly set up your own label or a thrift shop or even private consultation. Basically, anything that you feel you are good at and can provide value to your audience.

### Instagram Monetisation tools:
With the onset of the pandemic, social media usage grew manifold. Instagram is also testing multiple options to attract and retain content creators on its platform. Instagram posted revenue of $47.6Bn in 2021, even in the midst of the pandemic and is growing year-on-year. Even when the biggest economies slugging and the world going into a recession Instagram is growing, it speaks volumes of the boost of the creator economy. It is testing many features like subscription plans, badges, monetization of reels, etc. to promote creators. It has allocated a massive budget to distribute among creators in 2022. However, a lot of features may not be available in India as of now but they are going to be rolled out in a matter of few months upon successful testing. It is the right time to dive into the creator economy!

However, Instagram has strict policies regarding all of these to ensure that the interest of the consumers is protected and they are not scammed. For example: If you are using an affiliate link, you will need to let others know about it. If you’re doing a brand collaboration you will need to put up the “Paid partnership with ..” label to ensure people are aware of it and complete their due diligence before taking any decision influenced by the creator’s videos.

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This blog gives a sneak peek at “Does Instagram pay the creators for making videos? What is Instagram’s new Monetisation policy?”. 

Does Instagram pay the creators for making videos? What is Instagram’s new Monetisation policy?

Either you loved it or hated it but you couldn’t just ignore “Brahmastra” we know because neither could we!

From feeling cringy about Alia Bhatt’s Shiva Shiva to anticipating the next two parts of the movie- we all have had our own moments of appreciation of the movie. Cringe it was but we agree that we left a part of our hearts in the cinema hall only.

As much as the performance of artists was outstanding in the movie, credits need to be accredited to the amazing marketing strategies it used.

![198422-tw-768x432.webp](/uploads/198422_tw_768x432_15152e73b6.webp)

### What was “The Brahmastra Strategy”?
 

Brahmastra, released on 9th September 2022 and built with an estimated budget of ~400Cr. Turned out to be a blockbuster movie with total box office earnings of 431Cr.

Brahmastra changed the face of Bollywood. It started two revolutions- VFX and Influencer Marketing Campaigns.

The lead actors of Brahmastra, Alia Bhatt and Ranbir Kapoor, collaborated with various Instagram influencers and promoted their movie through it. Influencer Marketing is a growing domain and is no longer just limited to brands, even movies are entering this segment.

Many big actors like Rajkumar Rao and Aditya Roy Kapoor followed a similar strategy.

Not only this, Brahmastra also collaborated with big brands like Spotify, PVR, and Cinepolis to promote their movie. The relationship status and marriage of the real-life couple RanAlia created a lot of buzz and it got people more excited about watching the movie!

Reading critics’ reviews, box office collections and the attention the movie got, we would say it was successful and a huge hit.

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This blog gives a sneak peek at “How Bhrahmastra Leveraged Influencer Marketing to take the Box Office by Storm”.

Brahmastra Influencer Marketing Campaign: Hit or Flop?

First of all, my Heartiest Congratulations to you on this huge success. Landing your first project is a big deal and we know you want to leave no stone unturned to make it perfect. Don’t worry we are on the same team, virtual high five!✋

Let’s not talk about random stuff and dive straight into the article because we know you want to prepare!

1. So first things first, keep your target audience in mind: Like we always preach, every creator has a specific set of audiences he/she targets and they are your support system, they follow you and engage with your stuff. So for anything that you are planning don’t forget to involve your people and make it as relevant as you can for them. Don’t try to force a campaign just because you feel the idea is amazing, plan a campaign only because it involves your people and adds value to them.

2. Don’t be predictable: Or you can say be unique. Nowadays people have a horrible attention span and all you got is 2-4 seconds to win it or lose it. Make sure you don’t seem predictable because then people will scroll through you giving you very little engagement. It is the time to leave your creative juices flowing freely, take your time, and come up with an idea which leaves people in awe. Who knows, you might gain some new followers and additional collaborations!😉

3. Don’t try to sell: We understand that it is your first collaboration and you are willing to go to any extent to make it “the perfect” but take care you don’t come out as salesy. People don’t like when someone sells them something. Just KISS (Keep It Simple, Superstar!) Keep it informative and make it relatable to people so try to be more genuine and authentic in whatever you are saying.

4. Once your campaign is live, don’t forget to share it in your story so that more people can watch it and appreciate it. During this duration try to engage with your community and other creators’ posts as well, it boosts the reach of your post.

5. Take a chill pill. You have done all in your might now just sit back and relax! You got this.🍻

We are excitedly waiting to see what you come up with, and always cheering for you on our highest pitch!!!!!!!!!!!

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This blog gives a sneak peek at “What to do after you get your first brand collaboration.”

Got your first brand collaboration? Here’s what to keep in mind to ensure maximum engagement.

Instagram is a growing platform and gaining popularity among GenZ. It is no longer just a social media platform, it is providing jobs to a lot of people. It has also significantly narrowed down the difference between common people and celebrities. It has given so many people direct entry into Bollywood. Take Prajkta Koli for example. Her journey started with YouTube and today she is on her way to making it big in Bollywood.

There are plenty of creators on Instagram and YouTube wanting it to make their mark on people’s hearts and for that, they keep on innovating and consistently come up with content that people love. And what can be a better way than brand collaborations? It is an amazing way through which creators can not only reach a wider audience but also open doors for more brand collaborations.

Now in order to feature something on their page, many creators end up falling for Barter Collaborations. If you are a regular on our blogs, you must be aware of how much disliking we have for barter or in-kind collaborations.

**What is Barter Collaboration?**

Barter collaboration is a type of partnership between the creator and the brand where there is no involvement of money. The entire deal happens in-kind or in exchange for products or free gifts from the brand. Yep, basically, that is it.

 

Why say NO to Barter?

Now a lot of you may argue, what is wrong with Barter?

Well, if you are a creator you must be aware of the nitty-gritty involved in pulling off an end-to-end brand campaign. It takes hours to ideate, shoot and edit a video. Now once a video is edited, you need to think about engagements, reply to the comments and everything that will help in making the campaign a success. An average creator takes anywhere between 7-9 hours to undertake this process. With experience, it may be lowered to some extent but the crux remains the same. Creating content is a task which requires a lot of effort from the creator’s end.

Now, do you really think 7-9 hours of your time is worth 500Rs products?

Your time and efforts are worth too much to waste on a barter collaboration.

 

What to do if not barter?

We personally recommend you go for aid collaborations over barter ones. The time you’d spend on barter ones, utilise it on making efforts to bag a paid one. We have a blog on how to get paid collaborations, you can give it a read.

Alternatively, you can join the CloutFlow app and pitch to 1000s of brands looking for influencers to be a part of their campaigns. It’s of course free of cost and ONLY paid collaborations are there!

We see you on the other side!

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Explore our market study on Instagram's impact on creators and the pitfalls of barter collaborations. Learn why opting for paid partnerships over in-kind collaborations is crucial to valuing your content creation efforts. Maximize your potential with our insights and tips.

Are you also taking up Barter collaborations from brands? You need to read this!

Do you look at your favourite influencer’s brand collaboration reel and wonder how you would have pulled it off had you gotten this partnership?

If this sounds like you, then it is time to stop wondering and start reading this!

We present to you 5 proven tips to get brand collaborations and impress them with your style:

1. **Creating niche-specific content**: Why do brands reach out to influencers? Because they feel that both of your target audiences align and you can promote their brand among your followers. A sports brand will seldom reach you if you are a beauty content creator. Be as specific as you can in your content and build your audience around it.

2. **Build a community**: You build an audience when you create content consistently on Instagram. You get a loyal following on which these brands monetize and pay you. So if you want to transition into paid collaborations you need to have a strong community of your own who look up to your content. Consistency and content are the keys here.

3. **Engagement**: Once you have a community of your own, look for different ways to entertain them. If you keep on posting boring stuff, people will unfollow you. There are hundreds of content creators in your niche and you need to give people a solid reason to keep following you.
Here’s how you can do it:

4. **Stories**: Use Instagram stories to entertain people. It might not be possible for you to post every day but make sure to put up stories even if you are or you are not posting content. Stories have a higher rate than your post and thus help people to know more about you and connect with you. I personally know so many people whom I decided to follow after seeing their stories regularly.

5. **Contests**: Polls, giveaways, meet and greet, etc. are different ways to stay in touch with your followers
Follow the pages of big brands in your niche to see the type of content they post and the kind of brand campaigns they indulge in. It will give you a fair idea about the content and ideas they follow and you can start creating similar videos or re-innovate on them.

That’s all. You are all set to steal the thunder!

Content creation as a career option is very exciting and you should let your creative juices keep flowing to ensure your content is relatable and loved by people.

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This blog gives a sneak peek at “5 proven tips to transition from barter to paid collaborations.”. 

5 proven tips to transition from barter to paid collaborations.

We hosted an amazing event for Influencers and Creators! We wanted to get a firsthand understanding of the content creation process so, we set up an in-house studio where we could create and experiment with video and reel content. The studio was a hub of activity and creativity, and it was so cool to see everyone come together and share their talents and insights.

We started the event with a quick intro from the Cloutflow team and then took the creators on a tour of the studio. It was equipped with all the latest equipment and gadgets, including cameras, lights, and props. The studio was designed to provide a professional yet fun environment for the creators to work in, and it definitely did just that.

After the tour, we got straight into the ideation and brainstorming process. We wanted to provide a platform for creators to collaborate, share ideas and bring their visions to life. The creators that attended were some of the most talented people we’ve ever had the pleasure of working with. They had some amazing perspectives and styles, and watching them come together was an incredible experience.

We then broke down the content creation process for social media platforms like Instagram and YouTube. We talked about how to create engaging content, how to make it stand out, and how to find your unique style. We gave them tips and tricks to help them enhance their content, and it was amazing to see how quickly they were able to apply these tips to their work.

The highlight of the event was definitely the shooting of the video and reel content. We set up the studio with different backdrops, props and accessories, and it was so much fun to watch the creators get to work. We saw them transform into different characters and personas, and it was amazing to see them put so much passion and love into their craft.

The amount of effort and time it takes to create a 30-second video or reel is staggering, and it was evident in the amount of work the creators put into it. They spent hours perfecting their content, and the result was some of the most incredible and awe-inspiring videos we’ve ever seen.

The event was a massive success. It was a space where creators could thrive and push their limits, and it was amazing to see the relationships and bonds formed there. It was a melting pot of ideas and creativity, and we can’t wait to see what these talented individuals come up with next. We’ll be there to support them every step of the way!



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Cloutflow hosted an event for creators and influencers to understand the content creation process for social media platforms like Instagram and YouTube. The event involved ideation, collaboration, and creation of video and reel content. Read on to know more about the experience and insights gained from the event.

How Cloutflow’s In-House Studio Brought Creators Together for an Epic Content Creation Extravaganza!

With the inception of social media, several industries boomed along with it. One of them is the Creator economy.

As social media popularised, not just celebrities, but also common people kickstarted their journey into content creation in diverse niches ranging from fashion to travel blogging. Within no time it changed the face of the entire influencer marketing industry. Brands no longer go after movie stars or cricketers to promote their products but resort to these creators to reach a diverse set of audiences aligning with their brand interests.

If you are an active and avid social media user, I am sure you all must have come across these statements.

Follow your dreams.
Work for yourself and not for others.
The Creator economy is the future.

**As glamorous as it sounds, should you really leave your job to get into content creation full-time?**

Well, the short and simple answer is, **Only if you are dedicated enough**. It is worth leaving your job and getting into it full-time.

But, first thing first: Content creation is equally, if not more, challenging as compared to a job and it requires immense hard work, sacrifices, and tremendous efforts each day to keep up with the changing pace of the digital world and evolve along with it. It’s no piece of cake.

Yes, it takes time and a lot of effort to grow your audience digitally, but the RoI is amazing once you have established yourself. An average Instagram creator earns $5000 or 2-3 lakhs per month. There are people who have turned millionaires through content creation but one should keep in mind that social media is unpredictable and what worked for others may not work for you. So being authentic and passionate about it is the only way through which you can stand out among hundreds of other creators.

You should go for content creation full-time ONLY if:

- You are extremely passionate about content creation and love creating videos, and connecting with people, and don’t find it stressful. This is non-negotiable. You will face difficult times but passion can keep you sailing through the downs in the journey.
- Your social media income is more than your full-time job. Leaving your job to start content creation from scratch may not be a wise decision financially.
- You have an alternate income source to fall back to in case things go south.

If you think you have what it takes, don’t be afraid, do what you love and see the magic!

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This blog gives a sneak peek at “Is it worth it to leave your 9-5 full-time job for Content Creation on Instagram, Youtube or Tiktok “. 

Should you leave your full-time job for content creation?

If you are a content creator on Instagram or YouTube there is a high chance you must have come across brands approaching you for collaborations on a barter basis and it would have left you scratching your head whether or not you should go for it.

Let’s dive deeper into why you should ALWAYS avoid barter collaborations but before that let’s understand what exactly is a barter collaboration.

 

## What is a Barter System?
 

We all have read about the barter system in our Social Studies textbook in class 10. It refers to the exchange of goods without the involvement of money.

Say Person A is a shoemaker and needs some wheat and Person B is a wheat producer and needs new shoes. Both Person A and Person B meet each other and get the goods they need in exchange for their products without the involvement of money.

It is a relatively outdated term but with the onset of the creator economy, it is extensively used in Influencer Marketing.

With a twist, here the brand sends you their product, and in exchange for that you talk about their product on your social media, say Instagram or Youtube. 

 

## Why should you say NO to barter collaborations?
 

Brands approach the creators who create content on Instagram/ YouTube in a similar niche as them(brand) and ask them(creators) to promote their(brand) business among their (creator’s) followers in exchange for a few brand products.

Brands get the exposure they were looking for through the creator’s audience but the creator didn’t gain practically anything apart from a few products worth 100s or 1000s at max.

You know how difficult it is to ideate and shoot even a 1-minute long video. It takes you around 8-10 hours on average to shoot a 5-10 minute long video.

It is immensely challenging to come up with an idea to promote the product in a way that the audience is hooked till the very end, those who do it on a daily basis would agree with us on this.

Many big creators nowadays refuse to take Barter Brand Collaborations as it doesn’t equate to the hard work and the efforts they put into conceptualizing and shooting the video.

We understand you want to part with the Barter System too and we are here with a solution!

CloutFlow.

Join the CloutFlow community today.

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This blog gives a sneak peek at “The Barter System in the Creator Economy and why you should choose not to do it? ” 

What is Barter System? Why you should not do it?

Instagram is a popular app among the genZs. It boasts a massive 1 Billion+ daily active users. 13% of the world’s total population uses this social media on a daily basis while only a fraction of it actually creates content.

If you are an Instagram creator looking for ways to expand your earnings, you can do so using these channels:

1. Brand collaborations
2. Affiliate Marketing
3. Instagram shop

Let’s dive deeper into these aspects.

 

## Brand collaborations
Brand collaboration is a fairly new yet fastest growing concept. Brands approach the creators to help them promote their business offerings to their followers. From big brands like Mamaearth to small startups, all of them go for influencer marketing to widen their reach and build trust among people.

On average, creators earn ₹85,000+ through brand collaborations which constitute a major part of their earnings.

If you are a creator but not getting any collaborations then maybe you are:

Not consistent: Any platform requires consistency and adequate attention to grow. Make sure you are actively creating content.

General content: Brands usually approach creators who have a follower base who could be their potential customers. For example, beauty brands will reach out to creators curating content in a similar niche, but if you are posting general content you would have a mixed audience and it would hardly help the brand to reach their potential costumers.

 

## Affiliate Marketing
If you have a good follower base on Instagram and looking for a source of passive income, you can go for affiliate marketing.

MNCs like Amazon and many small scale businesses offer an affiliate program for which you can register yourself and promote their products on your Instagram and other social platforms. When people buy something using your link, you get a percentage of the share from it.

How to get started with affiliate marketing?

Find on google for companies offering affiliate programs.
Go to the website of companies offering such a program.
Register yourself.
Promote it on your page

Potential income from affiliate marketing can range from ₹10000 to ₹100,000 depending upon your follower base.

 

## Instagram shop
As a creator, you can create an Instagram shop and start selling a product that aligns with your audience’s interest. If you are a fashion influencer, you can start your own clothing line with the help of dropshipping.

Yes, it’s that easy!

If you are also a content creator looking to expand your income base, do check out Cloutflow, we are coming up with many interesting features to keep it creator-friendly.

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This blog gives a sneak peek at “How Instagram Creators earn money?”. 

Influencer Marketing Resource

ITC Engage Partners with Cricketer Shubman Gill to Boost Brand Visibility with Influencer Marketing

Cloutflow & the Resurgence of E-commerce: How Influencer Marketing Bridges the Gap

The Rapid Growth of Influencer Marketing in India

ITC Engage Partners with Cricketer Shubman Gill to Boost Brand Visibility with Influencer Marketing

Cloutflow & the Resurgence of E-commerce: How Influencer Marketing Bridges the Gap

The Rapid Growth of Influencer Marketing in India

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