Influencer marketing strategy of Lenskart

Lenskart, one of India's fastest-growing eyewear startups, has made a significant impact on the eyewear industry in India by offering affordable and stylish eyewear options to consumers. One of the strategies that Lenskart has used to achieve such success is through Influencer Marketing. In this blog, we will discuss how Lenskart used influencer marketing to change the mindset of people in India about wearing glasses as a fashion accessory.

Lenskart collaborated with Bollywood actress, Katrina Kaif, as their brand ambassador. Katrina has a massive following on social media, with over 49 million followers on Instagram alone. Her fans love her sense of style, making her the perfect choice for Lenskart's brand ambassador. This collaboration helped Lenskart to reach a wider audience and establish its position as a fashion brand.

Following the success of their collaboration with Katrina Kaif, Lenskart then collaborated with popular Indian YouTuber, Bhuvan Bam. Bhuvan has over 21 million subscribers on YouTube, making him a popular influencer among the younger generation. Lenskart collaborated with Bhuvan to launch a new collection of eyewear designed to cater to the Indian youth. The campaign was a massive success, with the new eyewear collection selling out within days. Bhuvan's fans loved the new collection, and it helped to change the perception of glasses as just a necessity to a fashion accessory.

In addition to collaborating with high-profile influencers like Katrina Kaif and Bhuvan Bam, Lenskart also collaborated with micro-influencers like PV BY JESIKA and Shreya Arora. This strategy helped Lenskart to reach a niche audience and establish its position as a brand that caters to diverse audiences.

Lenskart's Co-founder, Peyush Bansal, has risen to fame as both an influencer and celebrity after his appearance on Shark Tank as a Shark. To expand their reach further, Lenskart collaborated with the esteemed Bollywood director and producer, Karan Johar. With his massive following and fashion expertise, Karan collaborated with Lenskart to create a new collection of eyewear designed for the fashion-conscious crowd. The campaign was a roaring success, with the collection selling out within days of launch.

Lenskart's influencer marketing strategy has been a massive success. By collaborating with high-profile influencers like Katrina Kaif, Bhuvan Bam, and Karan Johar, and micro-influencers like PV BY JESIKA and Shreya Arora, they were able to reach a wider and diverse audience. They were successful in changing the perception of glasses as just a necessity to a fashion accessory, establishing Lenskart as a leading eyewear brand in India.