Experience the purest beauty with WOW!!

December 26, 2022

About the brand

Based in Bangalore, India, BuyWOW is known and trusted for its premium quality products. The company’s product portfolio includes supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, men’s grooming products, essential oils, massagers, and more.

However vast the range of products may be, it is unified by being pure, natural, health-friendly, and easy-to-use for the everyday convenience of modern urban life. Thousands of regular and devoted customers trust BuyWOW for one good reason.

They are assured of getting only the purest and most premium quality products powered by natural bio-active ingredients and unsullied by artificial additives or harmful synthetic chemicals.

The company’s dietary supplements, beauty and grooming aids, herbs, essential oils, herbal teas, and blends all deliver such positive results that after trying out WOW products, customers rarely go elsewhere for their health and beauty needs.

Challenge

The company planned to run a recurring influencer marketing campaign on Youtube and needed to find both micro and macro creators to participate. They were also looking for scalability, so planned to add more creators every month while continuing to run month on month campaigns with existing creators. The challenge was finding the right mix of creators who could effectively reach and engage with the target audience, participate in the recurring campaign, and scale the campaign by adding more creators every month while also maintaining a consistent presence through month on month campaigns with existing creators.

Strategy

We partnered with influencers who prioritize natural and organic products, as well as those who are interested in holistic health practices.

These influencers created content showcasing the benefits of using our products, including our commitment to using pure, natural ingredients and avoiding potentially harmful chemicals.

We also worked with influencers who have a following of individuals interested in health and wellness, as these individuals were likely to be interested in our products. In addition, we partnered with influencers who prioritize sustainability and environmental causes, as our commitment to natural ingredients aligned with these values.

By collaborating with influencers who have a strong presence on social media and a significant number of followers, we reached a wide audience and potentially generated a lot of buzz around our brand.