March 14, 2023
Re’equil is a cosmeceutical brand that caters to customers directly through its online platform. The brand boasts an extensive range of top-notch skincare, haircare, and body care products that are designed to offer advanced solutions for various beauty concerns. In addition to the impressive selection, Re’equil is dedicated to providing premium quality products at an affordable price point. Each item undergoes dermatological testing at renowned labs to ensure it is safe from skin allergies, reactions, or inflammation and is effective. Furthermore, Re’equil takes pride in offering products that are 100% natural and free from parabens, sulfates, and other harmful chemicals, providing peace of mind to customers who prioritize clean beauty.
Re'equil faced several challenges in its marketing strategy, including the need for premium content creators to produce engaging content that would drive traffic and increase brand awareness. Another significant challenge was to generate audience engagement in the comment section of their online platform, creating curiosity about the brand and its products. To overcome these challenges, Re'equil sought to leverage AI-backed platforms that could facilitate sentiment analysis and provide insights into customer preferences and interests. By using such tools, they hoped to identify areas where they could improve and develop a more targeted approach to their marketing campaigns. However, implementing these technologies required a significant investment in time and resources, and Re'equil had to carefully consider the costs and benefits of such a strategy before committing to it fully. Despite these challenges, Re'equil remained committed to providing high-quality, natural products that customers could trust and rely on.
To tackle the challenges faced by Re’equil, they partnered with Cloutflow, where we created an ML model to analyze sentiment through comments. Cloutflow then developed a comprehensive plan to overcome the challenges that Re'equil faced. The plan included launching influencer marketing campaigns on Instagram and YouTube, selecting influencers for the campaigns, and monitoring the campaigns' effectiveness over a month. Based on the results, the influencers were selected again for the next month's campaign, creating a continuous cycle of influencer marketing. Re'equil has been working with Cloutflow for a year now, and this process has led to a successful influencer marketing strategy for the brand. Through Cloutflow's expertise, Re'equil has been able to generate higher audience engagement, collaborate with premium content creators, and leverage AI-backed platforms for sentiment analysis, ultimately driving more sales and brand awareness.
Check out some of the contents created by the Instagram creators for Re'equil.