Micro Ambassadors for Mamaearth!!

January 28, 2023

About the brand

Mamaearth is one of the most trustworthy brands in India. It offers the best-in-class skincare products to help you discover the essence of beauty with the Goodness of Nature. They are also Asia’s first brand to be accoladed with Made Safe Certification for their beauty products. Mamaearth products are made using safe, pure, gentle, natural, and toxin-free ingredients. They work with skincare experts to make the best natural for men and women to offer you the best skincare experience.

Challenge

The company was looking at working with micro brand ambassadors in order to generate revenue and conversions through Youtube campaigns. They planned to run month on month campaigns with creators in order to maintain a consistent presence on social media.

The Challenge was finding the right mix of micro brand ambassadors who could effectively reach and engage with the target audience, generate revenue and conversions through their Youtube campaigns, and help maintain a consistent presence on social media through month on month campaigns.

Strategy

In this era when every creator is talking about so many products, We do month on month YouTube campaign with so many creators. Most of the contains are integrated into their original contents as genuinely talking about the products of Mamearth. This gives sense of originality to the viewers and audience is more likely to be persuaded by it. The same creator does month on month campaign to the retargeted viewers to yield maximum results.