Experience the power of nature with Lotus Organics+

December 23, 2022

About the brand

The company is dedicated to providing pure, powerful, and passionate products. All of the products are made at the Lotus Skin Labs with at least 95% natural ingredients, including botanical extracts, cold pressed oils, pure butters, and essential oils. These high-quality ingredients come from around the world and are very effective at nourishing and restoring the skin. In addition, the products contain antioxidants and fibers that help maintain the skin’s softness and give you healthy, beautiful skin for a long time.

As a brand, Lotus Organics+ is also committed to sustainability. Its products are made from organic ingredients and do not contain parabens, preservatives, or sulfates. They are also free from artificial fragrances and colors and are suitable for people with allergies.

Challenge

The company needed to have a presence across Instagram and Youtube in order to effectively reach their target audience. They needed to find the right set of creators who could help deliver the key message that the company’s products are 100% organic. The target audience was the tier 1 demographic. The challege was finding the right creators who could effectively reach and engage with the target audience and effectively communicate the company’s message that their products are organic, while also having a strong presence across Instagram and Youtube.

Strategy

We partnered with influencers who prioritize natural and organic products, showcasing our commitment to using high-quality, natural ingredients in our products.

We collaborated with influencers who have a large following of individuals interested in skincare and beauty, reaching a wide audience and potentially generating buzz around our brand. Influencers created content demonstrating the effectiveness of our products, including before-and-after photos and videos.

We worked with influencers who prioritize sustainability, showcasing our commitment to using organic ingredients and avoiding potentially harmful chemicals in our products.

We also collaborated with influencers who have allergies or sensitivities, showcasing the fact that our products are suitable for individuals with these concerns.