You can CLAIM what we have LOST!!
December 27, 2022
About the brand
All beauty, in their opinion, is about owning one’s identity and wearing one’s appearance with confidence. As a result, their products are designed to complement all ethnicities, skin types and tones, complexions, and textures. In addition, their products are cruelty-free and nontoxic.
One of their fundamental beliefs is quality, which is why they absolutely oppose animal experimentation, adhere to the strictest standards, and only use healthy ingredients.
Challenge
The company needed to gain followers and had a target of 650k followers. They were looking for a creative strategy that could give them immediate results. The problem was finding the right mix of creators and a creative influencer marketing strategy that could effectively reach and engage with the target audience, gain a large number of followers, and achieve the target of 650k followers in a short period of time.
Strategy
We created an Instagram account with username “to_win_2lac_follow” and with help of Mega creators, we spread the story that FACES CANADA has lost 2 lakhs worth of Premium makeup products which the audience can claim by following the official account of FACES CANADA. The curiosity created by the campaign spread the story like a wildfire. Now Faces Canada has more than 800k followers on Instagram.
9M+
Reach
5.76%
Engagement Rate
518k+
Likes & Comments
0.6
Cost Per View
Content Created
Check out some of the contents created by the Instagram creators for Faces Canada.
“We’ve been working with Cloutflow, Vanshika’s team for the past 3-4 months. All executed flawlessly, even the bumps on the way, the team was very helpful in delivering the best with the content creators and communicating our points.”
Chandreyee Bhattacharaya
Digital Marketing (Faces Canada)
