The gen-Z way of marketing for D2C brands

Share now on: 

Nearly 25 years ago, My grandmother saw an ad of Aishwarya Rai walking down a red carpet with cameras flashing from every side and suggested my mother use soap of that brand, just like that.

‘Will that work today? It probably won’t. This is a generation of gen-z’ies. Now people look at ads like that and get a laugh out of it.

How marketing has changed over the years. The way that worked 20 years ago won’t necessarily work for you and your brand.

The way that companies like Dell, Reliance and Samsung used to become what they are won’t necessarily make you an unicorn right now.( It might, but most probably won’t ).

10-15 years ago, Mobile phones were introduced and the internet got its popularity. Everyone created accounts on Facebook, Twitter and LinkedIn. Taking advantage of this scenario at the right moment, these platforms launched a way to push ads on their channel to herd people on your website.

Every company started running ads on google, on facebook and some also on twitter and LinkedIn.

And hence was born the age of social media advertising marketing, where companies talked about themselves and why they were best and the ads were pushed for people to see.

It reached its peak and the curve is now going down. People will argue ofcourse.

Now here is my point: How often have you opened your instagram to relax your mind and have been bombarded by sponsored and promoted ads? As soon as you see a post with the tag of sponsored or promoted attached to it, you run the opposite direction (metaphorically of course 😜) then why would your customers do otherwise?

One more thing came out of the evolution of social media platforms like Instagram, TikTok, Facebook and Linkedin.

Can you guess what?

We got creators, and hence the influencers.

We are in the age of the Creator Economy now.

Finding the right audience for your product is not enough anymore. Even if you talk about yourself in front of the right people, they will be skeptical. When other people talk about you it is far more convincing. And that’s where the creators come in.

And the biggest change in the way of how people think is this: People have become more aware. People are way too much interested in what your product contains and how it is gonna affect them, their health and the environment. Now, People care about words like eco-friendly, gluten free, no fat or low cholesterol.

Creators are like your friend you are connected with on social media. People follow them because they are inspired by them, they feel a connection to them and because they are relatable to them. And hence they are more likely to listen to them and buy a product if they talk about them.

This is the basis of brands like Mamaearth, GlamGlow, PristynCare getting big. Many D2C brands are investing millions of dollars and generating billions of dollars with Influencer Marketing.

Maybe I am wrong on all of this, but numbers don’t lie. So let’s listen to some numbers, shall we?

  • 90% of marketers have planned an increase in their influencer marketing budgets.
  • Global influencer marketing budget is expected to reach $15 billion in 2022.
  • Instagram influencer marketing spend alone is expected to reach $8 billion in 2020.
  • In 2018, the average ROI for every dollar spent on influencer marketing was $6.50.
  • 49% of customers rely on influencers’ advice.
  • 94% of marketers deem influencer marketing campaigns successful.
  • Marketing managers point to influencer marketing as the “fastest-growing online customer-acquisition method”

Still not convinced? Let’s talk more one-on-one. Book a meeting with us and build an unforgettable brand experience for your company.

Who are you?

Choose wisely, as this may change the course of your life.