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Does Instagram pay the creators for making videos? What is Instagram’s new Monetisation policy?

This blog gives a sneak peek at “Does Instagram pay the creators for making videos? What is Instagram’s new Monetisation policy?”. 


Instagram is one of the most popular social networking sites for people of all age groups. It boasts over 500Mn daily active users (DAUs) from across the world.

With the adoption of social media globally, many people have jumped onto the boat and have turned it into their full-time career leaving their jobs to pursue their passion. Earlier it was limited to just celebrities but now even a common man has the power to influence and get paid for it.

What do you gotta do for that?

Build your online presence.

Well, yes, it is that simple.

Here are 4 ways through which Instagram helps creators make money.

The most obvious and the highest paying way: Brand collaborations

The Instagram algorithm rewards those who are consistently creating content and it shows your content to more and more people increasing reach. With an increased reach, you can influence more people and this is where brands come into the picture. Brands need more and more eyeballs on their products and what else could be better than reaching out to those people who gain so much attention from the general public to promote your products?

Many creators agree that brand collaborations constitute a major chunk of their earnings.

Affiliate Marketing:

Ever come across a link on other creators’ stories redirecting to a shop which gives you a certain amount off? Well, that is exactly what affiliate marketing is all about. It is a tracked link and when someone buys something using the affiliate link, you get a referral bonus. Even though the amount is quite low compared to brand collaborations, it totally depends upon the number of people you refer.

Set up your shop:

Suppose you are a fashion influencer on Instagram and people are inspired by your looks and look forward to hearing from you, then you can possibly set up your own label or a thrift shop or even private consultation. Basically, anything that you feel you are good at and can provide value to your audience.

Instagram Monetisation tools:

With the onset of the pandemic, social media usage grew manifold. Instagram is also testing multiple options to attract and retain content creators on its platform. Instagram posted revenue of $47.6Bn in 2021, even in the midst of the pandemic and is growing year-on-year. Even when the biggest economies slugging and the world going into a recession Instagram is growing, it speaks volumes of the boost of the creator economy. It is testing many features like subscription plans, badges, monetization of reels, etc. to promote creators. It has allocated a massive budget to distribute among creators in 2022. However, a lot of features may not be available in India as of now but they are going to be rolled out in a matter of few months upon successful testing. It is the right time to dive into the creator economy!

However, Instagram has strict policies regarding all of these to ensure that the interest of the consumers is protected and they are not scammed. For example: If you are using an affiliate link, you will need to let others know about it. If you’re doing a brand collaboration you will need to put up the “Paid partnership with ..” label to ensure people are aware of it and complete their due diligence before taking any decision influenced by the creator’s videos.

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